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Tuesday 24 January 2012

What's the Word on Page Rank?

  Posted by blog - Tuesday, January 09, 2007 A public relations associate recently shared the persistent question of a client that I thought I would provide an answer to here.

Q: XYZ person and ABC company keeps talking about Page Rank. I have told him that we do not look at Page Rank in that way. Do you have a good explanation of why Page Rank is not worth obsessing over?

A: The data that supplies Google toolbar PageRank scores (the green bar) is 3-4 months older than the actual PageRank variable used to sort search results when someone queries Google. Also, PageRank is one of 200

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